Mostrando las entradas con la etiqueta Op Ed. Mostrar todas las entradas
Mostrando las entradas con la etiqueta Op Ed. Mostrar todas las entradas

domingo, 19 de abril de 2020

RPRS – The next trendy professional career

Many people are pleasing wondered by the way Peru’s President Martín Vizcarra is managing the crisis caused by Covid-19, the new corona-virus’ strain, at the point that everything seems to be under control. Seems. Well, the fact is all the decisions and protocols are not Vizcarra’s creation, not Ministers Board’s, not the prospective team’s, not advisors’, not shamans’, not gurus’.


The Law 29664 was passed in 2012, that instructs how to manage and to prevent the risky scenarios nationwide. Also, it creates the National Center for Prevention, Estimation, and Reduction of Disasters Risk, Cenepred ias in Spanish, that depends on the Prime Minister’s Office, PCM as in Spanish, that also manages the National Institute of Civile Defense, Indeci as in Spanish. Those three organizations have contingence plans, stores full of relief, and money coming from different social programmes, that was saved for emergency cases.


It’s not about I’m undeserving Vizcarra. Unlike, we are lucky about Peru has already warned to design an action plan, and what the President is doing now is to follow it up. In simple words, that’s called forecast, the action to fast forward the facts, skill we are not made ours, judging our reckless attitude at the time to measure future risks, attitude that becomes bothering beggar when we realize to be amid them.


“Peru comes preparing for different types of disaster 8 years ago,” one of my followers underlined while explaining this fact. The issue, and here it comes the apparent sensation of disorder and annoyance, is that Cenepred activates even provided the regional or local governments request it. My source assured me that none of them has staten nor consulted how to perform it as the crisis has happened. And when I’m talking of performing, I’m not meaning to perform like a costumed soldier even, when I were a mayor )a civile authority).


That would explain why everybody has the impression that Vizcarra and his crew are the action heroes, while our nearbiest authorities are appearing as the most uncapable never chosen. Well, they do, don’t they? Talking on a posible reason for the regional and local governments have not claimed to Cenepred, my source said the answer is simple – they mostly ignore it. I confess I’m also dismissed this detail, but… I’m not an authority.


Each quake, a new institution
Just to make history, Cenepred was created after the fiasco meant by the Fund for the South Reconstruction, the controversial Forsur as in Spanish, founded after the Pisco’s Earthquake, August 15th, 2007, that left 550 casualties. And it seems somebody has to shake us the soil for we to shake our brain. If not, let’s get back a little more.


May 30th, 1970 – A terrible earthquake erased Yungay, Áncash, out of the map, left around 70,000 casualties according to the official toll. As a consequence, the military government  created Indeci (then, the National System of Civile Defense), and since that time, a doctrine was established – the top local officer, or state’s (regions today), or nation’s turns into the chief of every civile defense system, according to the geographic extension of the emergency. That was in 1972.


And as every rule has an exception, the South Vulcanological Observatory, OVS as in Spanish, depending on the Geophysical Institute of Peru, is a management example that would be worthy to study and reply. It has pages after pages with risk maps, action protocols in case of some volcano between Arequipa and Tacna decides to erupt. The most active ones are under 24/7 surveillance (that can be followed real- time on an open-access website), and it constantly moves local authorities through simulations and contingence plans that currently are used in the eruptive processes of Sabancaya and Ubinas Mounts.


In this point, I dreamed this week of an El Niño Warning Center located in Paita, Piura, like the Pacific Tsunami Warning Center in Hawaii Islands, or the Hurricane Warning Center in Florida, both in the U.S. The first entity is the reference for the Asia-Pacific Rim when a 7-magnitude or larger quake breaks and can cause troubles in our shores, while the second one is the mandatory information source every summer across the Atlantic and the Caribbean. Our warning center could be worldwide because El Niño impacts around the planet, and the reason why Paita is because two large water flows of our enormous ocean, warm and cold, meet very near there. I hope that comes true. Let’s continue.


Then, if our frame-protocol gathers almost half a century old and the most specific one is going to be a decade old, why do the mayors and regional governors suffer from nervous collapse and subsequent rigor morbidus every time they have to manage a disaster to prevent or to mitigate? Short answer: a lot of ego, a few neurone.


More than guessing, it’s about forecasting
And that is the ethernal Peruvian error – a mostly reactive instead of proactive system because it doesn’t know to read the past at the point it becomes to convince it will never happen anymore, but it also doesn’t know to fast forward the future and the multiple choices it represents, even the weirdest. Look at the crisis created by the Covid-19 pandemic: we have usually live next to in-progress diseases, but any strucked us fully as a country, discounting to hold us inside our homes for a month and a half.


But as every crisis means and opportunity, this is the time a career I don’t know if exists, and if not we can create it here, should raise bonds – Response Planning for Risk Scenarios, or RPRS, what its name says, it’s in charge of think pretty detailed how we mitigate, avoid, and manage every bad it could happen because of measurable or unmeasureable contending situations .


The RPRS Officer has to be a person with a pretty wide vision but also a teaching ability to explain easily everybody, especially the authorities, about what could happen if nobody acts and how to act for it happens the less or null damage as possible. It’s not the person who avoids a black cat or eludes to pass under stairs, but it’s capable to anticipate how the cat will react and has got available stairs just in case of going to rescue it.


But nota all remains in vision and teaching, it has to be a person whom gets not boring to research in the reality of territory to serve (yes, knowledge on geography, history, statistics, sociology, and psychology are just part of the profile) and write everything down in a compulsively sequential way. Definetly, if you never learned to make flow diagrams, you won’t work on this career.


And the better of RPRS comes here – it will not be only a key career in public management, which the authority’s decisions –theoretically—influence on the life of thousands or millions of people. It also will be required by the private sector, non-profit or commercial, to guarantee if any investment faces unseen potential peril as well as to evaluate if the development projects are actually going to develop something or they will be another money waste just for granting a job to a hand of people.


And still beyond, taking the New Peruvian’s paradigm launched by President Vizcarra, it has to be a person with much empathy and creativity to promote the solidarian spirit among pairs and dispairs. Yes, it has to be a leader with a wide recognizement among the community, but also to be anyone else amid all the persons.


If you see your profile fits this one I describe, go preparing because you’re going to be required in the short-term. If you’re reading me from an university, an institute, a school, or similar, go considering to launch this course, that mixes humanism and science, hard work and pedagogics, communicability and reflection capability.


As I said to a colleague, the future of many proffessions, the mine one included, is they are going to upgrade new setups what are not that we used to know, and that’s a signal of times. Everything changes, and this crisis is underlining it and marking light yellow to us every hour, every minute, every second, and it demands an answer from us. Not asking it would be committing suicide… or another genocide.


And talking about colleagues, I leave you my tutorial for covering news during natural disasters that you can adapt to this crisis for good. Meet me on Twitter, Facebook, YouTube, and LinkedIn for continuing to talk about.

domingo, 29 de marzo de 2020

How to crush a non-informatic virus by using your fingertips

The World Bank states 1.6 billion students around the planet are not attending the school due to Covid-19, the new kind of corona-virus. In Peru, the (theoretically) mandatory quarantine imposed to hold the virus was extended until April 12th. Considering the classes began last March 16th, it means a 2020 Annual Course’s month is lost, and it’s possible that coming back to the classroom takes more time.


Around the globe, the initiatives to avoid the students to lose the scholarship’s rhythm are beginning to outbreak and that’s good. Many teachers have recalled a not-so-new ally to achieve it – information technology. And they are taking any resource, any platform to continue, because it’s not about we are on vacation, we have kept not to infect. It’s not the same thing.


Along Peru, the government is setting up a whole platform including the public radio & television, the Ministry of Education, and some associations which are implementing collaborative and friendly environments. Along Piura? I learned this week it does, and it happens in Sullana Province, Marcavelica District indeed, more specifically in Vista Florida Village.


Virtual classroom
14854 José Santos Chocano School, as thousands of schools across Peru, is closed doors but not its communication channels. So Principal Leonila Saavedra had the idea to do in virtual environment wwhat was interrupted in physical or presential ones.


Let’s push pause here because this school and this principal don’t appeared in the air after a blink. It was one of the seven schools across Piura Region recognized by the Ministry of Education (Minedu, as its acronyme in Spanish) with Valora grade, a kind of certification granted for innovating all processes of management and teaching, three years ago.


In José Santos Chocano’s case, its competitive advantage was precisely the use of tools based on information technology. Let’s get back to March 2020. Mrs Saavedra summoned the engineer Iván Martín Rotta, who worked with the platform that allowed her the Minedu’s recognizement in 2017, and who has developed interesting related ideas about this issue at Piura’s César Vallejo University, where he studied.


The engineer designed a virtual classroom as a technologic solution, first for the teachers to coordinate strategies and contents, then for the parents to join the companion of their kids, ultimately to incorporate the children in the whole process. Look what an interesting strategy to add all the members of the basic educational community. If they can add later to the ones who are not part of this community but who are going to contribute in the process, perfect! They’re going a good way!


The teachers who participate in this experience see it much expectant, judging what they have shared on the virtual classroom’s forum. How did I have Access to the system not having an user and a password? Surprise, surprise! When my radar detected this story, I asked Iván to launch two simple questions: what they think of the environment, what challenge it produces them. Then, the quotes you’ll see on this op-ed are spontaneous reactions of those proffessionists. Get your own conclusions.


“They’re the right place to ask questions, to propose activities, or to solve doubts, because there’s no only interaction by asking the teacher, but seeing also what other students ask,” teacher Luis Estrada wrote.


“The virtual education is other vogue in those times and its use gets into different current spaces, although it also has some inconsistences, for example, not all the parents know those virtual environments, who will accomplish a very important role in this process,” teacher Paola Farfán adds.


“Anyway, despite social disagreements, the current scenario makes the virtual education to be already the solution for the problems in Peruvian education. It’s true that a big advantage of virtual education there is a lower Covid-19 contagion risk, because to access the classes for the students, eliminates the displacement to a specific location, situation not able to be done in this emergency,” teacher Yuliana Astudillo complements.


Growing hurts
For the teachers to adapt to the environment, even borning in the Informatics Age, has not been easy because the traditional education usually trains everybody for a predictable space: the board in the background, the door beside the board, the desks in front of the board, teacher’s desk beside the board, wide windows, four walls and a ceiling.


But in the virtual environment, that fades, and especially another factor – time. Perhaps it’s not necessary the 45-minute pedagogical hour. Perhaps you require more time, perhaps you need less. Everything is going to depend on your attention and understanding rate.


And that has been the same challenge of the teachers in Vista Florida, Marcavelica. Let’s reflectionate through their own reactions on their school’s virtual classroom.


“Too much confused in the beginning because we have changed our traditional way to work in classrooms due to the use of a mobile device, lap-top, or computer,” teacher Farfán underlines.


“However, when investigating a bit more and having an virtual education technology  back-up, I feel more secure. That’s why we have focused that in this emergency it’s important to strengthen the interaction media among the students, teachers, and contents, as well as promoting the use of infovirtual tools because the educational stakers will move in a digital environment,” shee adds.


“It’s complicated in the beginning, but to have the motivation of knowing that your students will not lose the Academic Year, makes we work hard on learning with the expert Iván Martín Rotta these virtual educational environments, those are also totally free, so facing this emergency,” teacher Astudillo opines.


“It has not been easy to enter the field of virtual education, but with the back-up of technology we are receiving by the expert Iván Martín Rotta, the learning becomes easier,” teacher Estrada says in his side. “Meanwhile, I can opine that the virtual education requires teachers with technological profiles, but also human, practical, pedagogical, and ethical, different to presential education’s.”


Well, it’s overunderstood that one of the contributions of the Internet to the life of everybody is now we can custom the contents we receive, precisely, to give utility and pleasure to our experience. And why shouldn’t the education be also a pleasant experience, as well as useful?


“The education in virtual environment also will help to improve the student’s mood for not feeling missed. We also ccan approach the care measures before the Covid-19, helping the work the Peruvian State comes doing,” teacher Astudillo stresses.


And this is every crisis’ about, putting creative, not letting to overwhelm by the problem and the impact it can have over our lives. It’s about how we turn every problem into a solution, but also, and this is the lesson of the story I share you today, how the unity of many talents and wills can make something more than solving the problem – innovating, reinventing, becoming a better version of who I used to be.


And Peru is rich in that but it fears to leave the comfort zone (I’m not meaning you go out your home during the quarantine). Vista Florida is understanding it, and according to engineer Rotta told me, other schools are thinking to join. Congratulations about that! Goa head!


My radar also has detected that a similar initiative is making in Fe y Alegría 48 Network in Tambogrande. I don’t have hard facts, but I promise when I know something else, you’ll know it on here.

domingo, 1 de marzo de 2020

Don’t mistake exactly like Sullana

This is a real story at the Peruvian Northern, where I live. I dont know if it happens to you, but I feel the smallest, furthest towns use to be the most proactive when it’s about recognizing and saving in every sense. It happens me with Malingas, Tambogrande District, it is beginning to happen me with Sapillica again, which I just have a journalistic relationship, where something happened this week that encourages particularily to me.


It was just the last Sunday when checking out the filtered messages on Facebook, I found one from José encalada, whom I have met 19 years ago, and who has been a Radio Cutivalú’s Correspondent in Sapillica during his lifetime. I was introduced to him while a trip with Margarita Rosa vega and the Tambogrande Collective, once we had the first news of non-formal mining activity out there the nascents of Chipillico River.


Then, José was our guide, although that was not my first time in Sapillica. Actually, this year marks two decades since I knew that beautiful place for the very first time. I worked for the Fe y Alegría’s Project in Malingas that time, and only by one school, located in Sesteadero, it was necessary to sspend three hours tripping by pick-up for doing paperwork.


Including the Catholic nuns I worked for, a Mississauga, Ontario-based stock broker named Matthew sammut came with us, whom I browsed many times on Facebook but I have not found yet. And the joke with Matt was he came ignoring much about Spanish, intended to learn Spanish, and got back not speaking more Spanish than some basic greetings and thanks. And as I was the only bilingual guy at the office, discounting the nuns, so match him to Nelson for the man doesn’t feel very isolated in some meaning.


What I remember much of that friendship with Matt is he taught me to read the NBCUniversal’s business channel CNBC stocks ticker running below the screen, and the trip to Sapillica, that was scored by Shania Twain’s hits, whose both resulted to be fans.


Matt didn’t let to take photographs of everything in Sapillica, especially the cattle gracing at the nearby hills to the town.
 “It’s great!,” he repeated once and once again.
Already in previous days, we tried to hik Malingas Mount,where the nuns have their convent – he was not tired to shot photos.
 “Do you feel this looks like something in North America?,” I asked.
“Yes… like… Montana.”


When we traveled to Sapillica, I didn’t ask him what it looked like but if that motivated him to come back further. He said yes, and that was one of many experiences those convinced me about an additional development possibility for those towns beyond agriculture and cattle – tourism. Of course I was not clear that time what kind of tourism, as I came to learn it 11 years later in Malingas, but there was a chance, indeed, and that increased me the pride about that Piura where the Andes start to rise. [Check out Matt’s YouTube channel


As everybody, the next one we learnd about Sapillica was the invasion and the infestation of the illegal mining, that instead to keep beauty the mountains and the forests, drill them with holes and tunnels every size. The today congressman Daniel Urresti interestingly worked for pacification in the zone due to the interdiction policy, for the Farmers’ Patrol took the control of the district later, at the point that nobody comes out to the street after nine at night.


But in July 2016, an urgent call put me over the track of a science I was starting to appreciate – archeology, and that has been one of the recurrent coverages of FACTORTIERRA.NET. Then, my partner Marco Paulini was beginning the journey to decrease the maternal mortality across Sapillica from three per year to zero –what he achieved and held until the Health officials decided not to hire him again—when he found a beautiful trace on the rock that made him to remember the sites we have identified and registered in Malingas. [Check out the full story


It’s about a big spiral on a 20-feet-height rock, just at the entrance of Loma Alta Village, Masías Bajo Community, that when he sent it, he put the whole newsroom on alert and eased next to other producer, estany Tineo, I traveled with to verify what seemed to be incredible on the photograph – A petroglyph! A more-than-touchable evidence of the Formative Age’s people needed to picture something on the rocks for marking something we are trying to understand since 11 years ago! [Check out the full story


In Malingas, we came to convince that work could be until 4000 years old, much more ancient than the Incas, the Aztecans, the Mayans! Anyway, could it happen the same in Sapillica? The first photographic and spectrographic analysis by the archeologist Daniel Dávila upon high-resolution images we got to take at that place leave the suspicion more than open, and a hypotheses for the moment: they could be part  of the so-called Samanga Tradition, in reference to the site at el Toldo Village, Ayabaca District, where the best conserved traces are located.


My initial reaction during the two trips I did to identify and register petroglyphs was notifying José encalada because, to begin, before than me, I ever tought he is the fair person who has to tell the world what we are finding. It’s his district, isn’t it?, I mean. What matters if I have or don’t have an interchange agreement with Cutivalú! The issue here is it must establish it exists, and it’s there when the journalism does one of its most wonderful works, increasing the science and the knowledge.


I never could met Pepe but I ever kept the connection, we ever have been in touch. I also have known his house and met his beautiful family that had me much kindly, what I will ever thank. And, look what nice the human relations are, Pepe call at my cellphone Sunday night to release me the story: “I was noticed about some petroglyphs in Pampa Verde.”





I confess I tried to hold moody, something it’s not happening while I write this op-ed, that I write pretty enthusiastic, but I was fascinated of the story, because it proves a work hypotheses launched by the same Sapillica people since the first time we arrived: the district is nailed by archaeological evidences. I have mentioned you Loma Alta, now Pampa Verde, that is in the occidental side, add Tunal in the southern side, and Trujillo, very close to the Sapillica Town. Is there much in that territory that is just over 150 square miles? We do suspect that. [Check out the story 

The good to be in 2020 for Sapillica, for you, for our crew, and for me, is we are not in November 2009 anymore, when we started underground and following fake clues. Today we can say, almost not mistaking, the petroglyphs networks in Sapillica and Tambogrande could be connected, being part of one only way, that also disperses across Quiroz Valley, climbs up through Pacaipampa, reaches Huarinjas (Huaringas), passes over Sang Ignacio and Jaén, in Cajamarca, and could have one of its starting points in Luya, Amazonas, at the Peruvian Jungle highlans.


José, as well as us, has wondered to know more, to understand the message it has been kept (who knows) during four millennia on those rocks, to explain the district, the region, the country, and the world what they all are about and how it can evolve the history as it has been taught for decades. That would be a nice Project, actually, that the people of Sapillica must engine! Look at Malingas, where they are very motivated to retake it.


And while I look at Sapillica encouragingly, when I get back mentally to Sullana and I watch around, I can’t say the same. Here, in the second most important province of Piura Region, we are predating our past rather, as it happens in El Cucho, or we treat it indifferently, despite, as a colleague of mine whom I covered one of those stories told, there is evidence wherever you step on.


If Sapillica (and Malingas) gets to arrange an archaeological research and changes the History books, it will have something real to blame to Sullana everytime it wants because it will be a positive example that everybody will wish to imitate. And if the tourism comes in a planned, ordered manner, it would be much better. They really deserve it, and they have to work since today for that becomes another local economic axis.


Send me your comments to Facebook, Twitter, and LinkedIn.


sábado, 22 de febrero de 2020

As simple as if you cut it off, it will cut you off

Sullana, Peru-based small businessman Mario Sarango is worried because the deforestation and the climate change are risking his business – apiculture. The news is not new but it is crucial from the sustainability point of view of its entrepreneurship as well as our whole life. And when I talk about our life, I’m talking about our life on the Earth.


But before we go to the very global, let’s try to understand the Sarango’s preoccupation in a most local sphere, and the best way is remembering our high-school first grade little classes, or less, when we learned about ecosystems and food chains.


One of the most remarkable species in Piura Coast is our kind of carob tree, the Prosopis pallida, that is something like our national tree. Native of South-American Central-Western edge, it’s not only is a source of food, fertility, and life, but its complex system of roots allows to fix the soil and capture the underwater that sustains the so-called Equatorial Dry Forest while no rain drop falls from the sky.


And when the sky hugely loads, the carob trees, in alliance with other tree species, prevent erosion and keep the fertility levels, plus being the shelter of a hundred species living among their trunks and branches. Yes, like the waltz sings it.


One of those species are the bees, those within other things don’t only help to pollinate everything, then propitiating the growth of our food, but they also make the whole list of products in their ives, which the honey is just the top of the iceberg. And that list is the sustain of hundreds of people in our community who gain their life by caring the environment and giving jobs to other people and sustaining one of many value chains where even the people who never knew an ive in their lifetime end to benefit.


Let’s get back to the pollination issue, the action through the bee, working to extract the nectar of the flowers for giving to eat its wwwhole community, gets its little paws sticked with pollen, that tiny mostly yellow dust that once carried to other flower of the same kind, fals down inside it and allows the fertilization. So, the formation of a fruit, and that fruit turns in our food… unless the bee enjoys to eat corn.


If we take the bee out or eliminate it of the picture, the natural process of pollination will not be possible, then the formation of fruits either. The human being can artificially intervene pretending to be a bee (and I’m not talking about costuming such as a bee), but if there is already a species that manages this issue efficiently, then there’s no reason why the human being, as it uses to do, break down that balance.


The protection of bees doesn’t only mean not killing the bee, although more than a guy falls in panic because the bite, while others have a justified fear because an overreacting consequence of the body if that accident came to happen – the so-called anaphylactic shock.


The protection of the bees goes through also protecting the spaces it uses like a house and the spaces where it flows through looking for its food not damaging anybody, rather the whole opposite.


Here is where the carob tree plays its part because many bees, due to some good reason, like to form their ives or their ives to be installed next to the carob trees. Even, the existence of carob fruits, which starts other value chain that the algarrobina is another iceberg top, highly depend on pollination that our buddies know to do excellent.


How are we responsing them in practical terms? We are cutting off the carob trees for diverse purposes, but the recurrent ones are the expansion of agricultural surfaces, the horizontal growth of the cities, or the making of coal that it’s usually consumed by the restaurants offering broaster chicken or the BBQ’s through many people are looking for extra money.


Our replacement or reforestation policies of individuals we have cut off are inexistent in practical terms in spite of many people say to have it written, or sstill the worst, when it is reforestated, early or fast-growth species aare used, those are not native of our ecosystem, then what we have is short-term trees but not integrating to the chain set with the carob tree. If the chain cuts off, everything cuts off, especially the natural production of food for human consumption.


And if that is a bit, in times of climate change, the carob trees cut-off also seems to be weakening other carob trees. When they don’t find conducive fertility conditions to blossom their flowers, it’s impossible the individuals replace each another ones in a natural way, like the carob tree itself were letting to die. Bad news for the bees because without flowers, they won’t have pollen to carry. And without pollen, there won’t be fruits neither, so they are also bad news for the humans.


Here is the Mario Sarango’s preoccupation: to protect the carob trees and the bees not much because his business gets protected so, that is a valid purpose since his business is benefitting the whole community, but the protection of bees and carob trees suppose the protection of humankind.


As Sarango has told me, what he has got as an answer are from indifferent attitude to arrogant attitude at any local or regional government office he has presented to expose his arguments. And, look, Mario is not any rookie on the spot because he has experience in funding, authomation, aand where you see him, he has traveled twice to Australia for having internships those allowed him to perfectionate in apicultural management. He is also an enthusiastic advocate of the activity  next to other partners across Peru, Ecuador, Colombia, Mexico, and Canada, he uses to participate in advocacy and training activities with all them, and he’s a lover of Sullana’s traditional tales and our folklore too. Yes, he doesn’t fit quite in the profile of the average businessman or entrepreneur, as we have in the local market. And that’s good!


The problem with Mario, as I said him many times, is this campaign to protect the carob tree and the beess has not to entirely lay over his shoulders, despite he has stated on his Facebook posts that he is addressing part of his gains to reforestate (and somebody should deduct it from taxes in case of success), but he should be, at least, a province-wide campaign. Forget if the municipality passes a resolution ruling about because it uses to be useless, although if it does it is useless either. It should be a commitment of our whole community.


Now the school is up to begin, for example, a pretty school project could be to reforestate and sponsor a carob tree. I don’t know, and I wonder, for example, and look at me releasing a name  because I meet him, former Bellavista’s Councellor and teacher Hary Piedra whose (yes, he’s going to kill me for uncovering private chatting) I certify the ecologic issue fascinates him and he has tried to hold campaigns about, during his administration in that metro district. I think Mario has an excellent ally there, as he link other district adding to his.


Yes, I know it’s bad education to point out, but, people, keep the shyness for other moment and lift up to the adventure of making alliances, damn it. Let’s continue.


As I said it in other op-ed, behind his house lives a follower of mine and also lover of local folklore called Luis Enrique Curay, who is entrepreneur and athlete too. We also have Sullana Museum’s Carmen Cruz, who Mario knows very well and supports a lot. We have there two more allies. Here, the whole El Regional de Piura and FACTORTIERRA.NET newsrooms, if my senior publisher doesn’t pull my ears, also can join that campaign by publishing and educating, I think.


And so and so, you, you, you, you, and you can also join, and when we have the less awareness, all Sullana is part of the change, and a change able to measure, see, and reply. It’s no other additional promise that never becomes real.


Do you realize? The thing is as simple as understanding the problem and joining. Will the little bees and the carob trees thank it to us? Yes, of course. They will do it. How? By preservating us as a species. A more practical action like that is imposible and is crucial for us to continue living. Of course, we have to link that to a policy of water, energy, and resources saving. Anyway, changing our mind and and that mind that comes us back to the simple life, provides us prosperity.


Rather, and only for satisfying the bureaucracy in Piura and Sullana, Mario and who join that campaign actually should quantify how much we have lost, how much we need, what the loses will be in every sense and every term. You know, the typical bureaucrat, if you don’t overflow with statistic, will feel you are teaching the cathecism – pure good will, zero commitment.


Thus, we already know what our upcoming work is for now: to prevent that the deforestation of more carob and native tree species surface follows up, and we have effective alert systems that allow to preserve out there when we can’t put the eye because they are too far away, like the rural zone. Obviously, the authorities have top lay their part, but we, who are the majority, also have to play the ours. Let’s start.


Send me your comments on Facebook, Twitter, and LinkedIn.

miércoles, 22 de enero de 2020

The trail of this samurai started in Peru

 The ChulucanasGym Project, that was created by Chulucanas, Peru-based lawyer Jhon Gómez, and produced online by me, has been launched in December 2014 to identify talents who highlight because of sports in general, and bodybuilding and fitness in particular, originally across Piura Region but extensively everywhere, and using the Internet like its main promotional platform.


In this sense, part of the project consists in searching and telling the stories of those talents for opening markets and inspiring the people, first and proposedly in the audience around Chulucanas City, but effectively in unsuspected places as both coasts of the U.S., England and Europe, and sometimes Eastern Asia (there were interactions in India and Cambodia, especially when we released features about martial arts). Obviously, those results were mainly gotten with the English versions of the features (originally published in Spanish).


Although I meet some bodybuilders and athletes, even online, when I suggested them to tell their stories, the most accept but start to postergate the interviews, or they simply remain silent. The few who lead producing a good feature agree to publish but vanish for promotion. There were ones who came to say straight if that could be worthy for them, totally skeptical, or simply prefer to stay undergrass or undisclosed, even having interesting points of view to be known.


However, my recent assignment brought me across the Pacific Ocean –well, at least online—to meet a 29-year-old dance trainer, a Peruvian migrant in Nagoya, Japan, named Mario Kanashiro, whose story was impossible to miss since the very first time he told me as a simple chat among friends.


He got a good job at a Japanese corporation until a hard health condition was diagnosed. The right side of his body was falling into a progressive stroke, so the surgery was the first response. But, as he lost strength in the arm, hand, and leg, he had to do rehabilitation, and a long rehabilitation by the way. Initially, he was not motivated to pass through, but a medical doctor pushed him, and that was his lifetime’s plot point: during a dance class, he realized he could do it very well.


I’m wondering now his face when he understood that. Indeed, one of his female cousins remembered on the comments when he shared the story, that he used to be quite apathetic to dance when they attended to the disco, totally unlike today. The fact is that Mario in re-invention got interested more and more, until becoming a master trainer in shaka-dance, which licensing for trainers in Japan is his new job position now.


Yes, it’s the hero’s myth but with a real-life character, somebody you can meet online or personally in case you are in Japan, and that myth is not necessarily oriental but universal – somebody who considers not to have a place or a mission, who rejects it everyway, until the own experience leads to take control and make more than the circumnstances could set to get a change for real, ultimately.


And the interesting thing is Mario is aware about it very, very well. I think that’s why he was so accessible to me for opening his heart and sharing his last decade of life, with all the lessons attached. My job was put everything in a logical order for the audience to recognize the tips, and realize how they apply into their life. That is the magic behind every journalistic feature made for touching your soul. And, obviously, his humility made me possible the rest of the assignment


I’m still wondering why Mario’s is working, because once we released the story (Spanish and English), the acceptance of the people was instantaneous and positive. My hypothetical answer for the moment is self-esteem. Reviewing my former coverages on this issue, I have the bodybuilder or the athlete, which image is enough to catch the interest of the audience, his story that usually reveals a hard trail to build everything (a body and a career, indeed), and they have got fans. So, what could fail? Thus, the attitude.


I can, you can, everybody can consider that bodybuilder or that athlete may be a reference for others, even when mistakes (or risky decisions) have been committed and overcome, but if that person believes it’s not worthy to share because of fear, shame, distrust, or any reason you can imagine, the problem are not the media those elude to support those people who really need exposure, but the own bodybuilder or the own athlete’s self-conception.


In Mario’s case, definetly his medical doctor was a mentor who knew how to trigger some strings inside that guy, and leading him to find a vocation he never supposed to have, but what is opening himself out to the world. But, what about  the other cases?


If we review the Peruvian chapter, the mentors in bodybuilding and fitness are inexistent or unclear about how to build a personal brand, even doing some things considered as inmoral for people who criticize everything in public but ask for special attention when nobody sees them in private. In other words, if your guide or model doesn’t have clear where the way is, how is going to guide you?


And I’m not talking to be an angel everytime –although it would be the ideal—but clarity to understand my place, my mission, my direction, and my legacy. That’s it.


Building the attitude (not enacting one that’s not yours) escapes to the field of the journalism and even the sport, and goes inside the psychology, and specifically the sports psychology. so you don’t need to have a diploma for that (but it’s recommended), rather the enough criterion to stop, not to push, help that guy for going inside his insights, and carry out again to recognize that the good or the bad is a lesson, and that lesson needs to be processed, and released it someway.


Let’s get back to Mario’s. I’m wondering what happened if his environment were not Japan but Peru. Could his attitude be the same? I live in Peru, and I know that being yourself, to be different, to stand up strongly on your opinion (even if it’s wrong), is a heroic act. People prefer to go with the flow because the local system says that you can suffer lifetime if you try to be unique. But, what is the lesson we find around the planet? To be unique is not bad, and if you know how to take it advantage, it can pay your bhills and even save your future and the future of the ones your love so much. But, to be unique, you need to build self-esteem before muscles, records, body, or career. That’s your basis. If you dismiss that, you can build the rest, but something could be weak down there.


And about this point, there is another aspect I’m aware of, the fact that Mario is a migrant, and as he told me on the story, it was not easy to climb up for him. As Mario trusted me, the Japanese society uses to be very close to foreigners. We blame the migrants in Peru for everything (well, there are some guys who act very bad, actually), but Mario’s experience could make us to do a little empathy homework.


So, when the environment is made to respect who you are, whatever you are, and is clear about the importance of the diversity not like a conflict source but a multi-factor development keystone, then you go up. Check other environments without prejudge and have your own conclusions. Life and science, ultimately, are made of much reflection, instead of prior conceptions.


Setting up that environments is not the only responsibility of the government, the system, but families in the first term, then schools, and finally all the spaces where we go to. And that system, if you want to name someway, is called peace culture – being yourself respecting the others like you want the others respect you. Simple logics, and from that start line, everything has to be built, self-esteem included.


Then, that is the way we must take in general, talking ourselves so respectfully, reaching consensus, learning what we can negotiate and what we can’t. That’s attitude, too!


I’m very happy to meet Mario Kanashiro, and I hope his climb-up to continue because he deserves each good thing he is getting now. I’m proud of him like a human, like a sports fan, like a Peruvian, like somebody else who also fights to enlight. And this is the time to invite you for knowing his great, inspiring story, so click here.


The photos on this post and on the story we produced were provided by Mario Kanashiro.

domingo, 12 de enero de 2020

The another Venezuelan transition in Peruvian territory

 On Sunday, January 5th, as I logged in my Twitter account, I found a nice surprise – a bunch of Peruvian and Venezuelan folks decided to create a kind of community for exchanging safe information, and they have included me  in the contacts list. Thanks about and because the decision, at the moment, increased my number of organic followers.


As I’m understanding that idea, Peruvians and Venezuelans have to fuse in an only information flow, what seems great to me because this is what we pretended since the very first time who started to interest researching academically (not gossip), or publishing about the migration issue, something that in other countries means specialized departments in the big media, but that in Peru, as other Latin American countries (emphasizing in South American ones), we have seen more in the edge of panic instead the wide level of the opportunity.


Although there are media those have decided explicitically to explore the issue and educate the Peruvian audience as well as the migrant Venezuelan one, the true is that our trend to sensationalism (and I’m not only talking about the media but the consumers, especially) makes we to focus more on the stories those the Venezuelan is a briber, but not on the ones those the Venezuelan is a changing agent, like that pretty initiative to decorate a bridge with beautiful Christmas features in Lima Downtown (thanks about!), or the story that Telemundo Network just released about a symphonic orchestra, Lima too, formed by pure Venezuelan migrants. And I match to the Mexican anchorwoman Felicidad Aveleira (migrant in the U.S.) that it sounds great, because it actually sounds great.


Have we seen that story on Peruvian media? I give it to you there as homework, like Judith Grace, another Mixican migrant who highlighted as a hostess on the Hispanic-American TV, used to say.



In fact, who has watched Hispanic TV in that nation, rarely will meet a Hispanic born in the U.S. as part of the talent. The most are migrants every combination. A random example? Vanessa Hawk, a Peruvian-Colombian journalist, working in Telemundo, as well as Luis Carlos Vélez, who came to highlight in CNN en Español and Telemundo, and who is now back in Colombia leading La FM, after a brilliant job in Noticias Caracol. And the examples continue.


 But, let’s get back to the initiative I was included. The motivated-to-legally-progress Venezuelan migrants start to understand that the ghettos only serve to feed the prejudge based upon a rare mix of fascination by the physical beauty and rejection at the same time because that standard seemms to be unreachable for the African-Andean somatotype. Prejudge, lowreacted/overreacted self-esteem, low adaptability to change, if we want to see it in psychological and sociological terms, in the side of the Peruvians, I mean.


So, that is the context we have analyzed untireless in the last two or three years. OK, we already know that. What comes here up to forward? Let’s start saying  that despite the best intention that the President sentimentally accepted  by the international community that tags Nicolás Maduro as a dictator, and I referring to Juan Guaidó, can have, the expulsion of the Castro-Chavism as a government model is difficult. It is not finished in Cuba yet (although it has been kept), quite more complicated in the own Venezuela, so, as a Cuban psychologist living in the U.S. (another migrant) said, we will take to adapt or to die trying.


Then, the agenda we take to manage together is leaving the discrimination mode and crossing inmediatly to the planning mode. Now that we know in proffessional terms, Peruvians and Venezuelans can turn Peru in a scientific-educational-sport-managing potence, the question is what part of the economy we do activate to grow a little more, and those benefits impact across the national territory (not leaving out the need of each migrant to help the family at the homeland).


We already have gotten it with other nationalities’ migrants. Why should it be different this time? Add to this, the projections of the international funding bank regarding to the migration in receiving countries, as Peru, is experiencing 1%-to-2% additional to the growth-domestic product in the next decade. Look, I don’t say we accept the migration because it will give us much money in the long term – what I say is the actual attitude of Peruvians and Venezuelans could put us in pause that development chance for everybody, because that scenario finally doesn’t depend on the good humor of an economist but the good attitude of everyone.


The next one to be hands working on and not to fear the interchange that is already producing in terms of professional and cultural learning. But to reach that magic scenario, the important right now is to make visible the existent talents in the fields they develop better, and the job of the media there, to mention one actor, will be to continue publishing the stories which have interesting ideas or successful cases, and make it respectfully, even provided the respect is gained. And the disclaimer goes beyond the nationality.


I’m enthusiastic wondering that little step on Twitter could turn into a chance to reset the manner how interact the people from different origins, believes, likes, and colors inside a same geographic space. Precissely, the first big riches of any place is its diversity. Then, we have to follow exploring that way.


I don’t discard if some holyday, Maduro brings down, there will be Venezuelans who  want to come back their homeland. They’re alright. But, until that breaks –I don’t know if in this generation—,we will take to put an extra dish, and in reciprocity, putting an extra talent to serve our whole community.


Oh, by the way, I won’t vote for the ones or the candidatures with a xenophobic speech, and I would push you to discard them too. The lifetime experience verifies and proves that the discriminating people, in the long term, die alone.

lunes, 4 de noviembre de 2019

Two marketing ideas you can invest in Piura Region

Because of the show I am hosting here in Piura region –well, mostly Sullana City, were I live-,
I have the opportunity to meet some interesting people who are launching and managing diverse entrepreneurships. Although I’m requesting my producer to have some episodes in English, I get no results up to today. Actually, my producer (on the photo beside) says it’s planned but the time is not now yet. Despite, I could make a couple of English-spoken videos about.


In that sense, I noticed some interactions from the U.S. West Coast on my Twitter account, and all from people involved in marketing. And if limes rain from the sky, why not I make lemonade? So, I wondered what ideas here could be interesting for you to develop, especially in terms of funding.


Fortunately, Peru is a free-markett economy, what promotes competitiveness. The problem for many Peruvians, including me, is we have not been educated in what the innovation is. In consequence, we ever are waiting for somebody saying what we have to do, or where to send our resumé for becoming another employee. We name ourselves as entrepreneurs, but we don’t highlight to be ultimately original. And the original ideas are never known because their creators are shy or jealous, ignoring how to pitch them by themselves or via alternative media, as our FACTORTIERRA webpage.



The conditions to be a formal business in Peru are easy. The paperwork is fast and almost free. Establishing a company doesn’t cost more than 150 dollars in the worst scenario, and the title is eased in one month at most. But, how does it connect to the show I’m working on? Simple! There are actually good ideas to invest, but we are understanding through this production the people in charge are not promoting them in the right place, or they are not SIMPLY promoting them. Yes! The promotion is the trouble.


In my case, I have a strong feeling in tourism. I’m convinced, because my job as a journalist, that Piura has a lot of chances for rural tourism because our agriculture, forest management, cattle, and even magic rituals at the highlands (only to mention what I remember now). My problem is I’m not a good salesman, I recognize. However, my huge talent is I can motivate, inspire, pitch before a camera, a microphone, on the keyboard. I speak TWO languages, as you see, and my skill to create copies is the ADMIRATION for everyone who knows me, even when I have to only-speak. I’m an anchor, indeed.


And the show is teaching me I can be an excellent conduit for those ideas to be know for the world, ideas which you can put your money and make real good deals. Just take two of the episodes: one dedicated to the Museum of Sullana and another dedicated to products made of environmentally-sustainable prime matters.


Let’s start with Museum of Sullana. Yes, it combines education and culture, but tourism across Chira Valley (where Sullana City is located) too. The museum hosts a little-but-attractive collection of ancient pottery coming from cultures those flourished around before the Spaniards officially arrived here in 1532 AD, where they founded San Miguel in Tangarará Town, just 15 miles away Sullana City.


First, the museum needs to invest in improving the security and the administration of the space it occupies. The curator Carmen Cruz (on the photo beside here) does it for free, what represents no problem for her, but the only fact to receive visitors and guide them through is a huge job. Plus, many pieces here are still uncathegorized, so urges an archaeological research and survey that needs to be funded too. The entrance to the museum is free, but even charging a dollar or less per visitor, it doesn’t cover what a good research demands. Then, about results, integrating it into a local touristic circuit where the starting point to be this. What about related merchandising? It’s another great idea. Local tourism operators have no plans about, as much as I learned. However, I was talking with the manager of a local hotel, Luis Curay, who is highly interested in exploiting that idea, so he could be a great local partner for you, I promise.


And I think the keyword is that – partnership. And partnership could work perfectly in the second range of marketing ideas. While we were producing the show, we met Medellín, Colombia-native Marlon Lugo (on the photo beside this), who is an exchange student in Piura City. He is involved in all related to sell products manufactured under estrict environment respect rules. Actually, he is representing Dagua, a little entreprenurship based on Marina del Rey, Calif., that is selling teethbrushes made from bamboo wood. The story interested us for the main reason that we use the ones made in plastic, that is producing a global problem because of the pollution, especially to the sea. But the other thing I realized just when my producer told me about it was the fact that Piura crops bamboo, particularily in Andes midlands, but it is used mostly to make rustic furniture and house decoration at beaches and farms. Obviously, Peru doesn’t export that, but what about if a similar industry to the teethbrushes cand base in Piura and use the local resources obtained as part of communitarian projects to avoid deforestation and soil erosion?


I have no clarity about the Dagua’s business model, but the bamboo comes from Colombia, and it’s purchased from California. What about if you can establish an industry using Piura’s local resources and purchasing from here, taking advantage of free trade agreements we have wit some countries, including the U.S., the European Union,  and the Pacific Rim?


And I’m not only talking about bamboo. Piura crops organic coffee, cacao, and makes organic sugar,all for exportation. I recently learned that a rural community in Sóndor District, Huancabamba Province, in the Andes, is making essential oils from mint and a local plant called lemongrass (yerbaluisa in Peruvian Spanish). And this is just two species from the hundreds with medicinal purpose, even. My contact is called Jesmir Núñez, by the way, and I have a pendant visit to the town to train the people for using the social media in order to marketing their products. Oh! And I remember about the chocolate that Palo Blanco Community, near Chulucanas City, wants to move on. And, in fact, rural tourism could be great choices for both places.


As you look, I am talking about just two ideas. I think that if we explore across Piura Region (around 20K square miles), and we go through each of its 8 provinces (counties) and 65 districts, its two metropolitan areas… well, across Piura, we are goind to find more opportunities, many looking for funding, markets, promotion, placement – marketing.


Indeed, I want to explore, and with your help and your requests, I think we can do a great job together for improving life conditions here and abroad. You tell me where we can start on. Use the comment box, or my Twitter account, or my Facebook account to stay in touch directly with me.