Two marketing ideas you can invest in Piura Region

Because of the show I am hosting here in Piura region –well, mostly Sullana City, were I live-,

I have the opportunity to meet some interesting people who are launching and managing diverse entrepreneurships. Although I’m requesting my producer to have some episodes in English, I get no results up to today. Actually, my producer (on the photo beside) says it’s planned but the time is not now yet. Despite, I could make a couple of English-spoken videos about.

In that sense, I noticed some interactions from the U.S. West Coast on my Twitter account, and all from people involved in marketing. And if limes rain from the sky, why not I make lemonade? So, I wondered what ideas here could be interesting for you to develop, especially in terms of funding.

Fortunately, Peru is a free-markett economy, what promotes competitiveness. The problem for many Peruvians, including me, is we have not been educated in what the innovation is. In consequence, we ever are waiting for somebody saying what we have to do, or where to send our resumé for becoming another employee. We name ourselves as entrepreneurs, but we don’t highlight to be ultimately original. And the original ideas are never known because their creators are shy or jealous, ignoring how to pitch them by themselves or via alternative media, as our FACTORTIERRA webpage.

The conditions to be a formal business in Peru are easy. The paperwork is fast and almost free. Establishing a company doesn’t cost more than 150 dollars in the worst scenario, and the title is eased in one month at most. But, how does it connect to the show I’m working on? Simple! There are actually good ideas to invest, but we are understanding through this production the people in charge are not promoting them in the right place, or they are not SIMPLY promoting them. Yes! The promotion is the trouble.

In my case, I have a strong feeling in tourism. I’m convinced, because my job as a journalist, that Piura has a lot of chances for rural tourism because our agriculture, forest management, cattle, and even magic rituals at the highlands (only to mention what I remember now). My problem is I’m not a good salesman, I recognize. However, my huge talent is I can motivate, inspire, pitch before a camera, a microphone, on the keyboard. I speak TWO languages, as you see, and my skill to create copies is the ADMIRATION for everyone who knows me, even when I have to only-speak. I’m an anchor, indeed.

And the show is teaching me I can be an excellent conduit for those ideas to be know for the world, ideas which you can put your money and make real good deals. Just take two of the episodes: one dedicated to the Museum of Sullana and another dedicated to products made of environmentally-sustainable prime matters.

Let’s start with Museum of Sullana. Yes, it combines education and culture, but tourism across Chira Valley (where Sullana City is located) too. The museum hosts a little-but-attractive collection of ancient pottery coming from cultures those flourished around before the Spaniards officially arrived here in 1532 AD, where they founded San Miguel in Tangarará Town, just 15 miles away Sullana City.

First, the museum needs to invest in improving the security and the administration of the space it occupies. The curator Carmen Cruz (on the photo beside here) does it for free, what represents no problem for her, but the only fact to receive visitors and guide them through is a huge job. Plus, many pieces here are still uncathegorized, so urges an archaeological research and survey that needs to be funded too. The entrance to the museum is free, but even charging a dollar or less per visitor, it doesn’t cover what a good research demands. Then, about results, integrating it into a local touristic circuit where the starting point to be this. What about related merchandising? It’s another great idea. Local tourism operators have no plans about, as much as I learned. However, I was talking with the manager of a local hotel, Luis Curay, who is highly interested in exploiting that idea, so he could be a great local partner for you, I promise.

And I think the keyword is that – partnership. And partnership could work perfectly in the second range of marketing ideas. While we were producing the show, we met Medellín, Colombia-native Marlon Lugo (on the photo beside this), who is an exchange student in Piura City. He is involved in all related to sell products manufactured under estrict environment respect rules. Actually, he is representing Dagua, a little entreprenurship based on Marina del Rey, Calif., that is selling teethbrushes made from bamboo wood. The story interested us for the main reason that we use the ones made in plastic, that is producing a global problem because of the pollution, especially to the sea. But the other thing I realized just when my producer told me about it was the fact that Piura crops bamboo, particularily in Andes midlands, but it is used mostly to make rustic furniture and house decoration at beaches and farms. Obviously, Peru doesn’t export that, but what about if a similar industry to the teethbrushes cand base in Piura and use the local resources obtained as part of communitarian projects to avoid deforestation and soil erosion?

I have no clarity about the Dagua’s business model, but the bamboo comes from Colombia, and it’s purchased from California. What about if you can establish an industry using Piura’s local resources and purchasing from here, taking advantage of free trade agreements we have wit some countries, including the U.S., the European Union,  and the Pacific Rim?

And I’m not only talking about bamboo. Piura crops organic coffee, cacao, and makes organic sugar,all for exportation. I recently learned that a rural community in Sóndor District, Huancabamba Province, in the Andes, is making essential oils from mint and a local plant called lemongrass (yerbaluisa in Peruvian Spanish). And this is just two species from the hundreds with medicinal purpose, even. My contact is called Jesmir Núñez, by the way, and I have a pendant visit to the town to train the people for using the social media in order to marketing their products. Oh! And I remember about the chocolate that Palo Blanco Community, near Chulucanas City, wants to move on. And, in fact, rural tourism could be great choices for both places.

As you look, I am talking about just two ideas. I think that if we explore across Piura Region (around 20K square miles), and we go through each of its 8 provinces (counties) and 65 districts, its two metropolitan areas… well, across Piura, we are goind to find more opportunities, many looking for funding, markets, promotion, placement – marketing.

Indeed, I want to explore, and with your help and your requests, I think we can do a great job together for improving life conditions here and abroad. You tell me where we can start on. Use the comment box, or my Twitter account, or my Facebook account to stay in touch directly with me.

A Promised Bridge That Seems To Continue As a Promise

By Nelson Peñaherrera Castillo I will remember 20 years next September since I arrived for the very first time to Malingas Community (Tambogrande, Peru). As I ever say, the first picture receiving to me was that typical one you draw when your teacher asks you to represent the countryside: blue sky, hills, trees, and a river. As the Rousseau-inspired rural imaginery of our childhood was ever there, and, of course, I was wondered about the width of San Francisco Creek’s course. Effectively that in September, when here we migrate from the Winter to the Spring, the amount of running water is almost irrelevant – just 16 feet width, almost 2 feet depth. The van in malfunction process that transported me that time could pass over with certain care but not a major difficulty. However, the prints of how big it could be were there, bared-eye, both banks. And I became to prove it the next Summer when the rains started to fall and the van was not possible to cross it over, and we got to use the human chain, then the cart over some tables were set like seats, and even the truck wheel balloon over that also some tables were set like a boat, and the flow advancing beneath, strong, blurry, massive. The same question repeated during the shortage periods as well as the overflow periods – why not is a bridge built over San Francisco Creek? For sure, that even sounds sketchy to see how the local people engines one with trunks and mud, but the work lasts what the flow allows. Then, whywas an everlasting work never proposed? Malingas is located almost in the middle of Tambogrande and Chulucanas Cities, going from the northwest to the southeast, and adding to the people transportation whatever, the zone is agriculturally productive and the mango is one of its major crops. The campaign of tthis fruit includes the whole Spring and the half of the Summer, this means until mid-February. But if it starts to rain before, it has to be interrupted and the whole production has to lose whether it is impossible to transport, or because the rain begins to damage it. When FACTORTIERRA.NET worked The Malingas Initiative between 2009 and 2011, the bridge issue jumped up again, and the Development Committee of Malingas Zone –because the mayor did not have any initiative- sent letters again and again to any government office they could reach, at least to try a technical brochure, but nothing. It was said when the road between Tambogrande and Chulucanas was asphalted almost a decade ago, however the project never included a bridge, and we talk about a creek that can oversize until 1400 feet width and 20 feet depth, just guessing. San Francisco’s is a natural spillway of San Lorenzo Dam, located in Las Lomas District, and feeds with little flows and agricultural drains, plus the own rainwater those end to turn the pacific flow into a colossal punch leading in Piura River, and that explains why it overfed suddenly during 2017 El Niño to flood part of Tambogrande, Piura, and Castilla Cities and the Lower Piura Valley ultimately. Yes, people – simple Geography of Piura’s Coast. Let’s continue. The Municipality of Malingas Town as well as the Municipality of Tambogrande District, which Malingas depends politically of, coincide that the construction of the bridge on San Francisco’s is a priority not temporary but permanent. And this is not the only critical point of the Tambogrande-Chulucanas Road. Leaving out the first city is Carneros Creek, another little water flow that grows as much as San Francisco’s when it rains, and it’s the first blockade point on that way affecting directly the zones of Curván, Hualtaco III, and La Pala. Following up that way, another critical point is Socarrón Creek where a speed bump survives protected by a reedbed, but if interrupted, it can isolate Las Mónicas Sector and the entrance to Palominos Sector. Then, we arrive to San Francisco’s where the major problem is. If we get to cross over, leaving Malingas, the trouble begins in Paccha where Sáncor River fflows down, and Sol-Sol Creek more to the south is infamous because it kills people every highly rainy Summer. By the way, the road from Yapatera to Chulucanas also has a little creek that means a warning. Plus, we have to reinforce the southern gate of that last city at Ñácara Bridge toward Fernando Belaúnde Terry Highway that connects Paita City to the Peruvian Jungle. And why? I insist because it is about a highly productive zone in terms of agriculture, agriexporting, and agri-industry. Also, it is an alternative route and a shortcut for example between Ayabaca and Huancabamba, or between Sullana and the Peruvian Jungle, and even between Ecuador and Brazil. That is the level we are talking about. In consequence, Peru’s Presidency of Ministers Council or the Ministry of Transportation and Communications at least, San Francisco Creek is going to overload again and again every Summer raining more than usual. And it is goin to interrupt again and again a highly productive zone. Favoring the connectivity or condemning almost 20000 people directly involved to repeat the same claim every year, or risking their lives at the point of losing? More than a promise, they right have the skill to improve the life quality of those people. [Opine on your social media by using the #NelsonOpEd hashtag