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jueves, 28 de mayo de 2020

Three, two, one… On air! On air? Yes, on air!



When Cable News Network, CNN, was 20 years old 20 years ago, it posted an very understable interactive feature (I did not find the 20-year commemorative but the 25-year one, instead)about how it operated from its newsroom to the communications engeneering that allows it to have global coverage. One of the things I wondered of, how it organizes when there is the famous breaking news.

CNN, which broadcast started on June 1st, 1980, born as an improbable entrepreneurship, loses wherever you saw, pushed by a neurotic Atlanta, GA-native magnate named Robert Edward Turner III, Ted Turner for friends.

No one gave a dollar for a 24-hour news channel initially broadcasting from a basement. No one impressed of its informative power even when it moved to Omni Hotels compound facilities, partially renamed as CNN Center later, in Atlanta Downtown, the home of the one most popular sodas in the planet. No one belief the small cable market would make a difference.

No one until 1991, when the world realized it was CNN-adict to know what was happening in the Middle East during the Gulf War, the first warlike conflict practically broadcast globalwide on live-TV, and that redefined the notion of journalistic inmediacy, covering the story as it happens in the same instant it is happening. And covering a live-story is not an easy job. If not watch this clip:


Like every respectable newsroom, CNN has the space organized by topics: domestic, international, business, politics, etc. Each one has a section editor, which job is reviewing the work of the entire crew, selecting the most interesting and important, upgrading another level in charge of a senior editor, who sets the agenda we receive everyday.

Nothing extraordinary until here because that is made in every newsroom. When there is breaking news, the thing changes completely right there. The secttion editors give the position to the senior editor, becoming part of the crew they lead, and it’s this senior editor who organizes the whole coverage with an only purpose – checking the news fact as it breaks, and once the fact-checking protocols were accomplished, go releasing, or coordinating to the line producer for addressing the on-air presenter.

According to Live From Baghdad motion picture (HBO, 2002) and a story on Time magazine on January 1992 (which excerpt was lended to me by one of my Journalism teachers, María Luisa Portugal), during the Gulf War, Turner as well as his CEO Tom Johnson took the editorial control of the network during the historic broadcast on January 16th, 1991 (when the Desert Storm Operation started), because they were aware the entire world –the entire world!—was watching CNN. It was the first time it was happening, so reducing the error margin was their main task. Here is the original broadcast of that afternoon (17:00 EST):


Independently the ideologic criticism it receives everywhere, when the news are breaking in this right instant, many people even tune CNN around the globe to know how the story is developing, and, of course, very few people are aware of the crew behind making that happens.

Indeed, since 1980s-ending and more emphatically in the 1990s, the around-the-clock, around-the-globe news channels offer has multiplied, so options are to choose, but the live-story formula has not suffered from major modifications, except the technology wwhich it is broadcast, smaller each time, enormous each chance. And 40 years later, CNn, the news channels, the journalists have a great story to cover, especially when the world asks more than understands.



miércoles, 29 de abril de 2020

Five words to mark the after-quarantine

Just 20 years ago, when the Internet in Peru began to do the transition from the boom of internet-cafés to the slow growth of dial-up home connections, the online journalists were few. To be (then thin) in-cloud, and that  was almost a snob, unnecessary, arrogant act. Who went following you on the net if there were few connected people? Today, the print media are the rare ones.


I’m not saying the ink is over. I think it will have a long life, still, but modifying its display (3D?), and that’s the first keyword in the history of humankind – to modify. Since we invented the writing until we invented the first artificial intelligence algorithm, what changed is the way how we do itbut not the purpose we have – to stay in touch and to solve problems.


Perhaps, what has happened in most recent times is those modifications are happening too fast to understand (psychologist would say to mourn)and add them into our life, but let’s accostum – things are going to modify everytime faster, and that must not scare us because the shapes are going to change almost every minute, but what must not change or rather improve is our essence.
Starting from that premise and taking like an example what happened to journalism during the last two decades, let’s consider that an adaptation factor we have in mind is that we belief as normal or usual (especially before December 31st, 2019), has already left to be. Independently that the Covid-19 quarantine is going to  relax soon, new cultural patterns evolved violently, and they are going to go on among us not in remaining 2020 but long years. And the unadapted species come to extinguish.


Another challenge we are going to assume is how to pass from the overcontrol (or overprotection) and the uncontrol to the self-control. The extremes have been the relevant in humankind’s history, especially in the last 500 years, and they had its critical moment after The Illustration, 300 years ago. I don’t say they were unnecessary. In its historical moment, they served us to go through from hierarchies to equality, and as the coronavirus slammed us on the face with its own anti-discrimination policy, the extremes don’t serve us anymore in this historical moment.


Now, if you insist in looking for a historical reference that eases to understand the actual instant, I’d say it’s a mix of Humanism and Renaissance spiced by the technological advance in something we call now The Knowledge Society. So I consider to be making an arc with a moment in world’s history, 600 years length.


The new world order
We unite defeat the virus but not priviledging social classes. Look, it’s not communism, capitalist-socialism either. It’s something different but powerful than forecast by Smith or Marx & Engels as well. We thank their contribution to the discussion but their concepts are already discontinued to us.


So, the new world order builds based upon those criteria: adaptability, unity, flattered & circling dialogue, urgency sense, humanity, proactivity, creativity, and wisdom. The parties and potencies will not be already led by countries or doctrines but the self-control capability (not self-repression) the individual has, and how this one transcends to the community in a positive, free, and effective way.


The social isolation this new order imposes us doesn’t pretend we become selfishest than we used to be (despite to have 4500 buddies on Facebook), but it’s an opportunity to see ourselves, reconciliate with our real potential, and carry it out for bringing it to everybody in the most original way as possible.


So, if you ever felt you outstood as an astronomer, but they said you to crash down if you didn’t stand onto your feet, good news: the new order gives you a revenge chance. And as every inner world doesn’t look like anyone else, what we will have is an almost 8-billion-possibility offer, if we get to that number.



New paradyms
The age of how much you are, what it serves you for, is not longer. We are in the age of how much you know, how you use it to innovate. And that’s the second keyword of those time. Realise that our need to be healthy, then not to be ill, has made the big fortunes address not to buy luxury but looking for a cure, a treatment at least because the human, the animal, the vegetal are not the enemy. It’s something not matching in any of these categories. Actually, the animal and the vegetal are coming back to recover the space offtaken by the human.


Then, over all this new philosophy of our history, how is the humankind, its star, going to survive? In my latest op-ed, I helped to birth a new professional career, RPSR, that means an holistic vision for managing the risk scenarios in a proactive, mitigating way, and it will be just one of many evolutions (Pokémon style) we are going to attend to.


Other fields to be assessed come innovatively re-assessed, and here we are going to name them, warning they are not exclusive but cooperative in the context that represents the third keyword of this new age – symbiosis, that inmediatly will outbreak a fourth one – synchretism.
  • Technoprimary Production (TP)
  • Generation of Integral Knowledge (GIK)
  • Management of Synchrodiacrhonical Knowledge (MSK)
  • Development of Informatics for Daily Life (DIDL)
  • Customized Healthy Lifestyle Consultant (CHLSC)
  • Promotion and Development of Creativity (PDC)
  • Management of People, Resources, and Territories (MPRT)



And what will happen to the jobs as we know today?They won’t disappear. Someones will integrate to others, like others will follow as unique, but the common to all them is to have the authomation like its best ally. And who be the better, will have more market – competitiveness, the fifth word of this new time. So, nothing will turn back to before, but waht left to say is everything will be much better. It will depend on you, on me, on our talent and our attitude to make it happen.


Let’s go chatting on my Twitter, Facebook, or LinkedIn accounts, or my YouTube channel.

viernes, 24 de abril de 2020

The #Coronavirus Effect or where the knowledge is going to flow

My generation was marked by this famous TV-series: a young man interacts fluently to his car, and this one is capable to reason everydecision.

Too futuristic for your taste? Let’s see my forecast of how the knowledge is going to evolve after the quarantine.


Technoprimary Production
The crisis made relevant that the people need to eat and to be healthy. That’s it. So, many investments are going to address to this sector, but what an investor is going to look for is a business-minded farmer, not a pawn-minded one, whom can talk in terms of performance and profitability (the investor knows of money, not vegetal cycles) and how the technology can verify such investment to be right in every link of the production chain (that will become much shorter) until reaching the final user.


The dealers are definetly going to disappear in this scheme, as well as the old agriculture that sees the government as a client. The one who don’t see this efficient model are going to lose their lands because not warning, not respecting the contracts they are going to sign on for making real those alliances. Who will win? The farmers who choose the I plant – I harvest – I sell model.


Generation of Integral Knowledge
The teachers as we know today will leave to do 45-minute classes with an uniform blackboard and textbook. Based upon the pertinent educational authority’s guidelines, the teachers will active their own assessment chain incorporating the academic research which sighttings to be part of sessions mostly webcast on the communication and information technologies (and the infinite in-cloud consultation and evaluation resources), where the conception of school is not closed to a real institution yet but a knowledge-&-attitude mentor (a coach, if you want to see that way) who will join a group of pupils that will be such large and diverse as each session be understable, amusing, consistent.


Yes, it’s a revival of the old Greek academies but adding the support of the virtual environment. It will be an on-demand meta-education which each person really learns what fascinates, passionates, and, well, if you are a dad or a mom who doesn’t overcome the A-to-F scoring, bad news: the sustainabily qualitative will be the evaluation standard instead of the temporarily quantitative. This field will be interesting to develop.


Management of Synchrodiacrhonical Knowledge
I ever asked myself where the journalists are going to evolve to, and I thought for a long time was next to the teachers. In fact yes, but who we are going to have more professional relativeness will be the historians, the sociologists, the anthropologists, who we record and can explain with why the things happen as they happen and how the people react them as they use to react.


If something the History has proven us, is the humankind is predictable in its behavior, and that turns it into a key science. Then, our work will be learning to combine the understanding of the inmediate and simultaneous connecting it real-time to the interpretation that the perspective of previous facts gives us.


As much as there is a cause-effect relation, we will have abundant features to analyze and to make available for everybody to understand why the things are outbreaking this way, that way, and what decisions they have to take for facing them. And, well, that includes certain pre-teaching work that will consist in saying to the people in general what a fact is, what an opinion is, and what a Jupiter-size lie is.


Development of Informatics for Daily Life
No, I don’t see the Objects Internet in this scenario, but rather a relationship level with objects and persons that was already shown on the screen by an iconic TV-series three decades ago, Knight Rider. So if you belief that Michael Knight was schizophrenic because he talked to his watch and the fact that KITT could reason its decisions was a psychedelic hallucination, think of it again.


The artificial intelligence is here four decades ago, but it aacquired a major power two decades ago. Then, the informatics already will not only amaze us with living interfaces, but they will allow us to save time making the things to be domestic or office assistants for real, while the human mind focuses on making the whole situational frame to take decisions, and this innovation is going to be transversal to everything. The good news? If the human being prepares as optimal, will follow saying the technology what must do, not the opposite (like it happens today).


Customized Healthy Lifestyle Consultancy
Outstanding in-shape medical and nursing personnel, physical trainers unfolding a CAT? Yes, it will be the medium-term future. Both Knoledge fields will realize both look for saving lifes and promote the human vanity too (well managed, it’s positive), so they are going to shake hands now than ever before.


Who will ease the fusion? Well, the medical careers those can’t sign down as a medical doctor: psychologists, physical therapists, obstetricians, and more related. Health Sciences and Sports Sciences are going to be part of an interesting evolution – HLS (Healthy Lifestyle) Sciences. Yes, the medical doctors will order my forced euthanasia, but a year after working out at a gym, they will be my buddies and they will agree me.


Promotion and Development of Creativity
No matter the art you do, no matter your target, no matter if they consider it cultural or countercultural (it doesn’t enter if it’s anticultural), no matter if it is seen live or virtual. As much as it expresses the soul and the feeling of the human being in a new, original, and aesthetic way, it’s going to set into this group, which utility is going to be transversal too –well. Al are transversal—and those will also do a teaching complementation work, because it will not be enough to appreciate and that’s it, but learning to appreciate, and discovering how a thing can link to another else, not only in a format level but even in nationality or cultural pattern level.


The fusions of every type, from music to gastronomy, has been just the beginning – what comes up wil be really integral, nice, and fascinant. Impossible to bore, especially if we talk about the audiovisual field… or may I say interactive audiovisual? In fact, the technology is goin to be a big cathalist of this process.


Management of People, Resources, and Territories
Who claim their politicians seem to be more ignorant than ever before, let me say that the corona-virus crisis has given you the reason. Indeed, it’s necessary to professionalize the politics, or rather the making of decisions, and under the premise that every person has the right to be elected (that’s not going to disappear), what will be actually ethically and morally mandatory is to know in detail where is stood up, what is available, how many people counts.


And the lawyers will do the work of mentorship, coaching, teaching, whatever you want to call it, especially the lawyers with hard notions of political sciences. But get calm, counsellors, because everybody has an in-cre-di-ble opportunity  in the new world order. Beginning, you will teach the decisionmakers what is the sense of this new age’s criteria and how to build public management (not government anymore) proposals those be convincent for the community partners or citizens (formerly known as electors) to choose the most appropriate for the space where they live and work.


The laws or rules will have to evolve for promoting the authomatic change when corruption, experienceless, or totalitarian attitude are proven. In fact, the administration periods will reduce to two years at the most with the option to a limited re-election. The separation of powers will continue but the participation of the community partners will not be filtered by a representative or a senator (who will be only dedicated to make laws), wait for a election call either. A click and the decision willcount the same or bigger than a decisionmaker’s. Good-bye to representative democracy, welcome interactive democracy. Oh, RPSP experience will be very necessary in this point.

  
Let’s continue to talk about it on my Twitter, Facebook, LinkedIn accounts, or my YouTube channel.

domingo, 29 de marzo de 2020

How to crush a non-informatic virus by using your fingertips

The World Bank states 1.6 billion students around the planet are not attending the school due to Covid-19, the new kind of corona-virus. In Peru, the (theoretically) mandatory quarantine imposed to hold the virus was extended until April 12th. Considering the classes began last March 16th, it means a 2020 Annual Course’s month is lost, and it’s possible that coming back to the classroom takes more time.


Around the globe, the initiatives to avoid the students to lose the scholarship’s rhythm are beginning to outbreak and that’s good. Many teachers have recalled a not-so-new ally to achieve it – information technology. And they are taking any resource, any platform to continue, because it’s not about we are on vacation, we have kept not to infect. It’s not the same thing.


Along Peru, the government is setting up a whole platform including the public radio & television, the Ministry of Education, and some associations which are implementing collaborative and friendly environments. Along Piura? I learned this week it does, and it happens in Sullana Province, Marcavelica District indeed, more specifically in Vista Florida Village.


Virtual classroom
14854 José Santos Chocano School, as thousands of schools across Peru, is closed doors but not its communication channels. So Principal Leonila Saavedra had the idea to do in virtual environment wwhat was interrupted in physical or presential ones.


Let’s push pause here because this school and this principal don’t appeared in the air after a blink. It was one of the seven schools across Piura Region recognized by the Ministry of Education (Minedu, as its acronyme in Spanish) with Valora grade, a kind of certification granted for innovating all processes of management and teaching, three years ago.


In José Santos Chocano’s case, its competitive advantage was precisely the use of tools based on information technology. Let’s get back to March 2020. Mrs Saavedra summoned the engineer Iván Martín Rotta, who worked with the platform that allowed her the Minedu’s recognizement in 2017, and who has developed interesting related ideas about this issue at Piura’s César Vallejo University, where he studied.


The engineer designed a virtual classroom as a technologic solution, first for the teachers to coordinate strategies and contents, then for the parents to join the companion of their kids, ultimately to incorporate the children in the whole process. Look what an interesting strategy to add all the members of the basic educational community. If they can add later to the ones who are not part of this community but who are going to contribute in the process, perfect! They’re going a good way!


The teachers who participate in this experience see it much expectant, judging what they have shared on the virtual classroom’s forum. How did I have Access to the system not having an user and a password? Surprise, surprise! When my radar detected this story, I asked Iván to launch two simple questions: what they think of the environment, what challenge it produces them. Then, the quotes you’ll see on this op-ed are spontaneous reactions of those proffessionists. Get your own conclusions.


“They’re the right place to ask questions, to propose activities, or to solve doubts, because there’s no only interaction by asking the teacher, but seeing also what other students ask,” teacher Luis Estrada wrote.


“The virtual education is other vogue in those times and its use gets into different current spaces, although it also has some inconsistences, for example, not all the parents know those virtual environments, who will accomplish a very important role in this process,” teacher Paola Farfán adds.


“Anyway, despite social disagreements, the current scenario makes the virtual education to be already the solution for the problems in Peruvian education. It’s true that a big advantage of virtual education there is a lower Covid-19 contagion risk, because to access the classes for the students, eliminates the displacement to a specific location, situation not able to be done in this emergency,” teacher Yuliana Astudillo complements.


Growing hurts
For the teachers to adapt to the environment, even borning in the Informatics Age, has not been easy because the traditional education usually trains everybody for a predictable space: the board in the background, the door beside the board, the desks in front of the board, teacher’s desk beside the board, wide windows, four walls and a ceiling.


But in the virtual environment, that fades, and especially another factor – time. Perhaps it’s not necessary the 45-minute pedagogical hour. Perhaps you require more time, perhaps you need less. Everything is going to depend on your attention and understanding rate.


And that has been the same challenge of the teachers in Vista Florida, Marcavelica. Let’s reflectionate through their own reactions on their school’s virtual classroom.


“Too much confused in the beginning because we have changed our traditional way to work in classrooms due to the use of a mobile device, lap-top, or computer,” teacher Farfán underlines.


“However, when investigating a bit more and having an virtual education technology  back-up, I feel more secure. That’s why we have focused that in this emergency it’s important to strengthen the interaction media among the students, teachers, and contents, as well as promoting the use of infovirtual tools because the educational stakers will move in a digital environment,” shee adds.


“It’s complicated in the beginning, but to have the motivation of knowing that your students will not lose the Academic Year, makes we work hard on learning with the expert Iván Martín Rotta these virtual educational environments, those are also totally free, so facing this emergency,” teacher Astudillo opines.


“It has not been easy to enter the field of virtual education, but with the back-up of technology we are receiving by the expert Iván Martín Rotta, the learning becomes easier,” teacher Estrada says in his side. “Meanwhile, I can opine that the virtual education requires teachers with technological profiles, but also human, practical, pedagogical, and ethical, different to presential education’s.”


Well, it’s overunderstood that one of the contributions of the Internet to the life of everybody is now we can custom the contents we receive, precisely, to give utility and pleasure to our experience. And why shouldn’t the education be also a pleasant experience, as well as useful?


“The education in virtual environment also will help to improve the student’s mood for not feeling missed. We also ccan approach the care measures before the Covid-19, helping the work the Peruvian State comes doing,” teacher Astudillo stresses.


And this is every crisis’ about, putting creative, not letting to overwhelm by the problem and the impact it can have over our lives. It’s about how we turn every problem into a solution, but also, and this is the lesson of the story I share you today, how the unity of many talents and wills can make something more than solving the problem – innovating, reinventing, becoming a better version of who I used to be.


And Peru is rich in that but it fears to leave the comfort zone (I’m not meaning you go out your home during the quarantine). Vista Florida is understanding it, and according to engineer Rotta told me, other schools are thinking to join. Congratulations about that! Goa head!


My radar also has detected that a similar initiative is making in Fe y Alegría 48 Network in Tambogrande. I don’t have hard facts, but I promise when I know something else, you’ll know it on here.

domingo, 1 de marzo de 2020

Don’t mistake exactly like Sullana

This is a real story at the Peruvian Northern, where I live. I dont know if it happens to you, but I feel the smallest, furthest towns use to be the most proactive when it’s about recognizing and saving in every sense. It happens me with Malingas, Tambogrande District, it is beginning to happen me with Sapillica again, which I just have a journalistic relationship, where something happened this week that encourages particularily to me.


It was just the last Sunday when checking out the filtered messages on Facebook, I found one from José encalada, whom I have met 19 years ago, and who has been a Radio Cutivalú’s Correspondent in Sapillica during his lifetime. I was introduced to him while a trip with Margarita Rosa vega and the Tambogrande Collective, once we had the first news of non-formal mining activity out there the nascents of Chipillico River.


Then, José was our guide, although that was not my first time in Sapillica. Actually, this year marks two decades since I knew that beautiful place for the very first time. I worked for the Fe y Alegría’s Project in Malingas that time, and only by one school, located in Sesteadero, it was necessary to sspend three hours tripping by pick-up for doing paperwork.


Including the Catholic nuns I worked for, a Mississauga, Ontario-based stock broker named Matthew sammut came with us, whom I browsed many times on Facebook but I have not found yet. And the joke with Matt was he came ignoring much about Spanish, intended to learn Spanish, and got back not speaking more Spanish than some basic greetings and thanks. And as I was the only bilingual guy at the office, discounting the nuns, so match him to Nelson for the man doesn’t feel very isolated in some meaning.


What I remember much of that friendship with Matt is he taught me to read the NBCUniversal’s business channel CNBC stocks ticker running below the screen, and the trip to Sapillica, that was scored by Shania Twain’s hits, whose both resulted to be fans.


Matt didn’t let to take photographs of everything in Sapillica, especially the cattle gracing at the nearby hills to the town.
 “It’s great!,” he repeated once and once again.
Already in previous days, we tried to hik Malingas Mount,where the nuns have their convent – he was not tired to shot photos.
 “Do you feel this looks like something in North America?,” I asked.
“Yes… like… Montana.”


When we traveled to Sapillica, I didn’t ask him what it looked like but if that motivated him to come back further. He said yes, and that was one of many experiences those convinced me about an additional development possibility for those towns beyond agriculture and cattle – tourism. Of course I was not clear that time what kind of tourism, as I came to learn it 11 years later in Malingas, but there was a chance, indeed, and that increased me the pride about that Piura where the Andes start to rise. [Check out Matt’s YouTube channel


As everybody, the next one we learnd about Sapillica was the invasion and the infestation of the illegal mining, that instead to keep beauty the mountains and the forests, drill them with holes and tunnels every size. The today congressman Daniel Urresti interestingly worked for pacification in the zone due to the interdiction policy, for the Farmers’ Patrol took the control of the district later, at the point that nobody comes out to the street after nine at night.


But in July 2016, an urgent call put me over the track of a science I was starting to appreciate – archeology, and that has been one of the recurrent coverages of FACTORTIERRA.NET. Then, my partner Marco Paulini was beginning the journey to decrease the maternal mortality across Sapillica from three per year to zero –what he achieved and held until the Health officials decided not to hire him again—when he found a beautiful trace on the rock that made him to remember the sites we have identified and registered in Malingas. [Check out the full story


It’s about a big spiral on a 20-feet-height rock, just at the entrance of Loma Alta Village, Masías Bajo Community, that when he sent it, he put the whole newsroom on alert and eased next to other producer, estany Tineo, I traveled with to verify what seemed to be incredible on the photograph – A petroglyph! A more-than-touchable evidence of the Formative Age’s people needed to picture something on the rocks for marking something we are trying to understand since 11 years ago! [Check out the full story


In Malingas, we came to convince that work could be until 4000 years old, much more ancient than the Incas, the Aztecans, the Mayans! Anyway, could it happen the same in Sapillica? The first photographic and spectrographic analysis by the archeologist Daniel Dávila upon high-resolution images we got to take at that place leave the suspicion more than open, and a hypotheses for the moment: they could be part  of the so-called Samanga Tradition, in reference to the site at el Toldo Village, Ayabaca District, where the best conserved traces are located.


My initial reaction during the two trips I did to identify and register petroglyphs was notifying José encalada because, to begin, before than me, I ever tought he is the fair person who has to tell the world what we are finding. It’s his district, isn’t it?, I mean. What matters if I have or don’t have an interchange agreement with Cutivalú! The issue here is it must establish it exists, and it’s there when the journalism does one of its most wonderful works, increasing the science and the knowledge.


I never could met Pepe but I ever kept the connection, we ever have been in touch. I also have known his house and met his beautiful family that had me much kindly, what I will ever thank. And, look what nice the human relations are, Pepe call at my cellphone Sunday night to release me the story: “I was noticed about some petroglyphs in Pampa Verde.”





I confess I tried to hold moody, something it’s not happening while I write this op-ed, that I write pretty enthusiastic, but I was fascinated of the story, because it proves a work hypotheses launched by the same Sapillica people since the first time we arrived: the district is nailed by archaeological evidences. I have mentioned you Loma Alta, now Pampa Verde, that is in the occidental side, add Tunal in the southern side, and Trujillo, very close to the Sapillica Town. Is there much in that territory that is just over 150 square miles? We do suspect that. [Check out the story 

The good to be in 2020 for Sapillica, for you, for our crew, and for me, is we are not in November 2009 anymore, when we started underground and following fake clues. Today we can say, almost not mistaking, the petroglyphs networks in Sapillica and Tambogrande could be connected, being part of one only way, that also disperses across Quiroz Valley, climbs up through Pacaipampa, reaches Huarinjas (Huaringas), passes over Sang Ignacio and Jaén, in Cajamarca, and could have one of its starting points in Luya, Amazonas, at the Peruvian Jungle highlans.


José, as well as us, has wondered to know more, to understand the message it has been kept (who knows) during four millennia on those rocks, to explain the district, the region, the country, and the world what they all are about and how it can evolve the history as it has been taught for decades. That would be a nice Project, actually, that the people of Sapillica must engine! Look at Malingas, where they are very motivated to retake it.


And while I look at Sapillica encouragingly, when I get back mentally to Sullana and I watch around, I can’t say the same. Here, in the second most important province of Piura Region, we are predating our past rather, as it happens in El Cucho, or we treat it indifferently, despite, as a colleague of mine whom I covered one of those stories told, there is evidence wherever you step on.


If Sapillica (and Malingas) gets to arrange an archaeological research and changes the History books, it will have something real to blame to Sullana everytime it wants because it will be a positive example that everybody will wish to imitate. And if the tourism comes in a planned, ordered manner, it would be much better. They really deserve it, and they have to work since today for that becomes another local economic axis.


Send me your comments to Facebook, Twitter, and LinkedIn.


sábado, 22 de febrero de 2020

As simple as if you cut it off, it will cut you off

Sullana, Peru-based small businessman Mario Sarango is worried because the deforestation and the climate change are risking his business – apiculture. The news is not new but it is crucial from the sustainability point of view of its entrepreneurship as well as our whole life. And when I talk about our life, I’m talking about our life on the Earth.


But before we go to the very global, let’s try to understand the Sarango’s preoccupation in a most local sphere, and the best way is remembering our high-school first grade little classes, or less, when we learned about ecosystems and food chains.


One of the most remarkable species in Piura Coast is our kind of carob tree, the Prosopis pallida, that is something like our national tree. Native of South-American Central-Western edge, it’s not only is a source of food, fertility, and life, but its complex system of roots allows to fix the soil and capture the underwater that sustains the so-called Equatorial Dry Forest while no rain drop falls from the sky.


And when the sky hugely loads, the carob trees, in alliance with other tree species, prevent erosion and keep the fertility levels, plus being the shelter of a hundred species living among their trunks and branches. Yes, like the waltz sings it.


One of those species are the bees, those within other things don’t only help to pollinate everything, then propitiating the growth of our food, but they also make the whole list of products in their ives, which the honey is just the top of the iceberg. And that list is the sustain of hundreds of people in our community who gain their life by caring the environment and giving jobs to other people and sustaining one of many value chains where even the people who never knew an ive in their lifetime end to benefit.


Let’s get back to the pollination issue, the action through the bee, working to extract the nectar of the flowers for giving to eat its wwwhole community, gets its little paws sticked with pollen, that tiny mostly yellow dust that once carried to other flower of the same kind, fals down inside it and allows the fertilization. So, the formation of a fruit, and that fruit turns in our food… unless the bee enjoys to eat corn.


If we take the bee out or eliminate it of the picture, the natural process of pollination will not be possible, then the formation of fruits either. The human being can artificially intervene pretending to be a bee (and I’m not talking about costuming such as a bee), but if there is already a species that manages this issue efficiently, then there’s no reason why the human being, as it uses to do, break down that balance.


The protection of bees doesn’t only mean not killing the bee, although more than a guy falls in panic because the bite, while others have a justified fear because an overreacting consequence of the body if that accident came to happen – the so-called anaphylactic shock.


The protection of the bees goes through also protecting the spaces it uses like a house and the spaces where it flows through looking for its food not damaging anybody, rather the whole opposite.


Here is where the carob tree plays its part because many bees, due to some good reason, like to form their ives or their ives to be installed next to the carob trees. Even, the existence of carob fruits, which starts other value chain that the algarrobina is another iceberg top, highly depend on pollination that our buddies know to do excellent.


How are we responsing them in practical terms? We are cutting off the carob trees for diverse purposes, but the recurrent ones are the expansion of agricultural surfaces, the horizontal growth of the cities, or the making of coal that it’s usually consumed by the restaurants offering broaster chicken or the BBQ’s through many people are looking for extra money.


Our replacement or reforestation policies of individuals we have cut off are inexistent in practical terms in spite of many people say to have it written, or sstill the worst, when it is reforestated, early or fast-growth species aare used, those are not native of our ecosystem, then what we have is short-term trees but not integrating to the chain set with the carob tree. If the chain cuts off, everything cuts off, especially the natural production of food for human consumption.


And if that is a bit, in times of climate change, the carob trees cut-off also seems to be weakening other carob trees. When they don’t find conducive fertility conditions to blossom their flowers, it’s impossible the individuals replace each another ones in a natural way, like the carob tree itself were letting to die. Bad news for the bees because without flowers, they won’t have pollen to carry. And without pollen, there won’t be fruits neither, so they are also bad news for the humans.


Here is the Mario Sarango’s preoccupation: to protect the carob trees and the bees not much because his business gets protected so, that is a valid purpose since his business is benefitting the whole community, but the protection of bees and carob trees suppose the protection of humankind.


As Sarango has told me, what he has got as an answer are from indifferent attitude to arrogant attitude at any local or regional government office he has presented to expose his arguments. And, look, Mario is not any rookie on the spot because he has experience in funding, authomation, aand where you see him, he has traveled twice to Australia for having internships those allowed him to perfectionate in apicultural management. He is also an enthusiastic advocate of the activity  next to other partners across Peru, Ecuador, Colombia, Mexico, and Canada, he uses to participate in advocacy and training activities with all them, and he’s a lover of Sullana’s traditional tales and our folklore too. Yes, he doesn’t fit quite in the profile of the average businessman or entrepreneur, as we have in the local market. And that’s good!


The problem with Mario, as I said him many times, is this campaign to protect the carob tree and the beess has not to entirely lay over his shoulders, despite he has stated on his Facebook posts that he is addressing part of his gains to reforestate (and somebody should deduct it from taxes in case of success), but he should be, at least, a province-wide campaign. Forget if the municipality passes a resolution ruling about because it uses to be useless, although if it does it is useless either. It should be a commitment of our whole community.


Now the school is up to begin, for example, a pretty school project could be to reforestate and sponsor a carob tree. I don’t know, and I wonder, for example, and look at me releasing a name  because I meet him, former Bellavista’s Councellor and teacher Hary Piedra whose (yes, he’s going to kill me for uncovering private chatting) I certify the ecologic issue fascinates him and he has tried to hold campaigns about, during his administration in that metro district. I think Mario has an excellent ally there, as he link other district adding to his.


Yes, I know it’s bad education to point out, but, people, keep the shyness for other moment and lift up to the adventure of making alliances, damn it. Let’s continue.


As I said it in other op-ed, behind his house lives a follower of mine and also lover of local folklore called Luis Enrique Curay, who is entrepreneur and athlete too. We also have Sullana Museum’s Carmen Cruz, who Mario knows very well and supports a lot. We have there two more allies. Here, the whole El Regional de Piura and FACTORTIERRA.NET newsrooms, if my senior publisher doesn’t pull my ears, also can join that campaign by publishing and educating, I think.


And so and so, you, you, you, you, and you can also join, and when we have the less awareness, all Sullana is part of the change, and a change able to measure, see, and reply. It’s no other additional promise that never becomes real.


Do you realize? The thing is as simple as understanding the problem and joining. Will the little bees and the carob trees thank it to us? Yes, of course. They will do it. How? By preservating us as a species. A more practical action like that is imposible and is crucial for us to continue living. Of course, we have to link that to a policy of water, energy, and resources saving. Anyway, changing our mind and and that mind that comes us back to the simple life, provides us prosperity.


Rather, and only for satisfying the bureaucracy in Piura and Sullana, Mario and who join that campaign actually should quantify how much we have lost, how much we need, what the loses will be in every sense and every term. You know, the typical bureaucrat, if you don’t overflow with statistic, will feel you are teaching the cathecism – pure good will, zero commitment.


Thus, we already know what our upcoming work is for now: to prevent that the deforestation of more carob and native tree species surface follows up, and we have effective alert systems that allow to preserve out there when we can’t put the eye because they are too far away, like the rural zone. Obviously, the authorities have top lay their part, but we, who are the majority, also have to play the ours. Let’s start.


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viernes, 7 de febrero de 2020

TWP – The key for you to be featured on the media

The people use to have worthy stories for releasing to the public more frequently than they believe. Mostly, the problem is that for many reasons they don’t reach the media and leave missing. That disappoints those people so much, who become to believe the journalism has no quite interest, although it really could be about ignoring a technique making those stories highly attractive to be released




Although having a contact could be your first response, the challenge is how becoming to be public not meeting anybody and not trusting so blind in the power of social media (they help but the chance to overcome is almost a gamble). In the oter hand, you could have the problem of a low, none budget for making a big media campaign that put you in the spotlight. That’s why I propose here a matrix you can consider for that effort begins to be successful.


Memorize this acronyme – TWP, that resumes the skills you must achieve: telling a story, writing a story, pitching a story.


Telling the story
Piura, Peru-based journalist Margarita Rosa Vega, one of my mentors, said during a meeting before scientists, that the best way to say what you are doing is to assume your audience is a 5-year-old boy or girl, so your two first challenges will be to catch their interest and to wonder them.


The first one is gotten by ordering all your data under two logic structures. First, the classic drama or 3-act play, that begins to set me up the basic data of your story, then it develops them, finally it drives them to an open or close end. Second, using what we call inverse pyramid  in journalism, that means putting the important, interesting in the beginning, letting the irrelevant, indifferent for the end.


The second one is gotten by playing the role of who is going to know your story and anticipating a questionnaire you are going to answer by using one of the two structures in the previous paragraph, but taking the ability to create them new questions those leave them hungry to know more. What’s next?  What comes up? How does that change my life?


Writing the story
Having clear the structure to tell the story and the datadose, the best you can do is to take your pencil or your keyboard and starting to write. I know this may be the most complicated part for many persons in case of not having the practice, but it’s precisely the practice  what you need to reach mastership.


Use simple sentences, those subject+verb+complement basic structure, then read what you have written as many times as it makes sense. Correct it as much as you can, then test it. If you don’t have a friend journalist who review it to you, send it to someone you don’t know a lot, who almost ignores what you do, and don’t ask if understood it (to say yes or no) but to say what understood in personal words.


If the answer matches or approaches muchly to the idea you want to spread, you’re pretty on your way. If it doesn’t match or get too away your idea, re-write and when you have a new version, send it to another person below the same criteria. You can also send it to me. I’ll leave you how to contact me down this entry.


Pitching the story
Once your written version had approved the test, have it ready and pay attention to its two first paragraphs. Then, start the adventure to contact the mass media for telling wwhat you are doing. But look, you don’t have to target random, look for the one most preferred by the people whom you are going to address, and the best way to know it is by asking them straight which one they prefer. Save their two first answers.


When you have defined the medium, enter its website, search its contact info, notice if its articles or stories are signed, maybe the author leaves a contact e-mail or social media account. If affirmative, ssend a message telling your story in brief. How is it achieved? Do you remember the two first paragraphs you should choose and memorize? So, here is when you are going to need them.


If the journalist manifests to be interested and replies you, attach the text you wrote in the step-2 exercise. If you have pictures or video links, include them. It’s bettet to use the Attach Files function instead of embedded data because there will be problems at the time we download them. Here is just when your social media are going to work: if you have released something and you got many favorable votes as well as good comments, it’s almost sure that the journalist will propose your story to the editors, and they approve the coverage. If you get to interest the editors, bonus point in your favor.




If you want more advise or need an intensive personal or remote training, you can write to my e-mail address, or contact me on my Facebook, Twitter, or LinkedIn accounts.