How you must report in case of natural disasters

The natural disasters are the type of coberages whwhen the whole technical and technological abilities of press crews are tested, especially the fact-checking protocols and the precission which the journalists and hosts treat the issue. But maybe one of the biggest challenges during those events is acting with enough serenity to have perspective at the time to report and provide useful data to our audience.

And here it comes the first lesson: the journalistic coverage in time of natural disasters must take as a main purpose to clarify the view of everybody and to be a a processes conduit between authorities and community, not a booster of fear and panic that ends to create chaos.

It is also true that press and media crews  are joined by persons which reactions are influenced by their individual experiences dealing with this kind of events. Then, is it possible to form an accurate response when they break? Theoretically yes, and that implies to work preventively before the disaster, proactively during it, and sustainabily after it happens.

Before the disaster

1. The basics is to see what the conditions of our work space are and how much it is prepared for having any type of disaster. Our work space must not be safe, it must be highly safe for a simple reason: if something happens, the audience will trust we are on the air or online for knowing what to do. Then, request the authorities or reliable specialists to inspect your facilities and guide you how to set them up or improve them for they to response adequately before any event.
2. Learn what type of disasters are frequent in your community or your region. Look for all the information you can, study its nature, and the existent data about how it happened in previous times. In general, the land uses to react the same way like how it reacted years, decades, or centuries ago. So, it is possible to prevent which the potential damages could be and how you are going to react about them in informative terms.
3. Organize and participate actively in simulations summoned by the authorities. Use not only your meddium to release or promote them. Make your medium to turn the disaster-mode and and have an evaluation form for how much prepared your crew is for reaction. Organize internally scheduled and surprise simulations for training your crew and teach it constantly about how to act if it could happen.
4. Order before everything. Your whole crew must know where each thing is when the disaster happens and who are vital during the coverage. So, you guarantee the safety of everybody and the information flow.
5. In the same way, assign responsibilities  those active authomatically when the disaster occurs. So, you will not improvise at the last moment, or you will improvise only if the case urges it.
6. Have all your protocols and evaluations written, and in quick-access documents. Then, your crew can review them constantly, beginning with you. It’s not a bad idea you share them to your audience for educating and enriching the knowledge and the positive attitude, especially.
7. Work out physically and mentally focusing in the moment of a disaster. In one hand you have enough agility and strength for passing through the exigence of covering it, but you also have to neuroprogram for keeping calm and handling a huge breaking information amount, or what to do if there is not enough information. Remember that the ghost doesn’t scares when you are aware of how it is and how it uses to scare.

During the disaster

1. Calm over everything!! It is the time to apply all your plans and protocols, as well as accomplishing the assigned responsibilities during the simulations.
2. Strictly only if it’s safe, go into the studio or the newsroom and have in touch to your audience. The first message you have to launch is a call for tranquility, open your lines for receiving the information and questions those will begin to break.
3. Unless your source be highly reliable, doubt of the first fact you receive and cross-check it right before releasing it. In case of disaster, the certainty is above the scoop or the exclusive.
4. Your breaking coverage has not to be limited in providing facts. This is the time you must give orientation, advising your audience what it must do. Now you are their leader, so your reliability and knowledge are useful for everybody.
5. Go to the official source. Every government assigns an office to release the exactfact, or the official one at least. Distrust the data from others, don’t share them neither, especially if they seem incredible. In fact, many use to be hallucinations or panic expressions.
6. Hold free phone lines at you medium, those don’t be known by the public, for you to guarantee inmediate information with your crew or sources. Ever have your cellphone with full battery because it is going to be pretty useful during the emergency. If you are a ham, know the emergency frequencies where verified information is shareduseful for you and for your audience (some countries have emergency frequencies in AM, FM and even SW).

After the disaster

1. Against your bosses could claim you, don’t monopolize the statements of the authorities. Despite, they should have press conferences where the whole media have access, so the most quantity of possible public knows what happened, how to act. What you can demand from your authorities, indeed, is their briefings have a known periodicity (the ideal should be each six hours at least) in order to serve all your time targets.
2. Help from the medium with the damages report. Don’t struck it with wrong data or fake news. That means you cross-check even the facts from some authorities who are not official spokespersons, and give them to you for having exposure to the public.
3. Collaborate with other local or abroad media. During a disaster, the information is not the property of anybody, but a right the people have to take better decisions.
4. Educate about the post-thraumatic stress syndrome (PTSS) and use the medium for the people to detect it and look for urgent professional help. An audience with this condition trends to believe easily in fake news, not on your verified fact although it is buzzing on their face. Identify this condition in yourself and treat it with Clinic Psychology. If a person ouside the media prones to response with panic, a PRSS-diagnosed journalist or host is dangerous three times: misinforms, breaks fear, causes more damage.
5. Plan future coverages for analyzing the response of everybody in case the disaster happens again. Keepn intelligently the issue in the best interest of your audience.

Let’s share more tips? Let’s use the comments box for a dialogue, or we also can do it on my Twitter account.